In sample u, part four it says that the predictability of images is key to a visual argument. However I disagree, I believe you may be able to get an even stronger point across if the audience is left confused at first. In presenting the argument through predictable pictures you are telling your audience your point, no different then writing the phrase down and giving it to them. If you first confuse the audience on the other hand, when your point does become clear it allows them to have arrived to it on their own, creating a kind of “oh” factor. I believe that this “oh” factor creates a greater understanding and agreement from the audience that cannot be produced by pure predictability.
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