The existence of a visual argument is difficult to prove, however this was my goal when I created a project on a visual argument for the word part. In the project I attempted to argue the idea that everything is a part of something bigger. How I went about doing this was by first showing images that were purely isolated parts such as a slice of pizza, a car wheel, or one skyscraper in a skyline. These were my parts however I needed to show that they were all part of something bigger. To accomplish this I then took the pictures of the isolated parts and had the whole of the picture fade in around the, such as the pizza slice turning into a pizza, the wheel turning into the whole car, and the one skyscraper joined by others to make a city skyline.
For an argument to exist it must be able to be rejected or accepted. In this project, the argument is that everything is a part of something bigger. In J. Anthony Blair’s article he expresses that “claims and reasons have to be propositional” meaning that you cannot simply present facts as an argument. In my project I believe that you can argue that the first set of pictures, what I call the parts, are not parts but whole things themselves although the presentation is trying to show that they are still a part of something bigger. For instance, it can be said that the example in the presentation of a lone skyscraper in a city skyline is simply that, a lone skyscraper. The presentation later shows that, the same skyscraper, is only one building out of many in the same picture. This is showing that although the argument exists that the first skyscraper is just a skyscraper it is also part of a bigger collection of buildings. So in the presentation there are two views that can be taken on each example, however the presentation is trying to make one of those views apparent as well as argue that view. I think that in this way my presentation meets Blair’s standards for an argument.
One requirement for a visual argument is the argument itself and that it can be expressed. The argument in my project is that everything is a part of something bigger. The way that the project goes about showing this is that it takes the parts introduced in the first set of pictures, and in the second set of pictures transforms the one part into a whole of something else. The project clearly expresses this in the transformation of one part into the bigger picture. When the part transforms into the bigger picture it is showing how it contributes to the whole, and that that one part in needed. This is how the argument of everything being a part of a bigger picture is presented in the project.
The project was not set up to be predictable, but rather to lead you to its point step by step, picture by picture. However once the viewer understands the pattern of how each part transformed into the whole picture it was taken out of then it becomes predictable. At this point you stop seeing each picture as just one part, but what it is part of. Once the viewer starts predicting the part as what it is part of then they are agreeing with the argument that everything is a part of something else, and they are now looking for what the images are a part of. The final transition of images is from a picture of a woman to a picture of earth, implying that each person is part of the earth. This final transition is attempting to bring the viewer to recognize a common idea that we are all part of a global community, so that the viewer see’s themselves as a part, as well as see what they are a part of. In doing this, the presentation feeds on the common idea that most are familiar with to personalize its point.
In setting up my project, the organization of the pictures was crucial to my method of argument. As Gunther Kress said “Meaning… is attached ‘being first’ and to ‘being last’” which is something that held very true in the presentation of my argument. My project was structured to show isolated parts at first, and then show each of these parts fading into a whole of something bigger. However if I were to reverse the order in which I showed these two things, the whole picture fading into one part, the message that would become more prevalent is that every whole can be broken up into parts, as opposed to everything is a part of a bigger whole. This shows how important the arrangement of images is in a visual argument, the same pictures could be present but in a different order and that would change the message a viewer would get.
The visual arguments that were presented in class all presented each respective point well. The combination of the pictures in each presentation as well as how they were set up helped to lead the audience to the point as well as provide evidence to it. However without the multiple pictures and structure of the presentations I do not believe that the arguments could have been present without a verbal explanation. So although a visual argument is not as powerful as a verbal argument, in which you can outline your exact points, the visual argument can still present evidence to lead the viewer to a conclusion in an argument. However even though a visual argument may not be able to pinpoint an exact argument, it can transfer a way of thinking, emotion, or felling that may not be present in black and white words on a page. A visual argument is a unique way of presenting a point however the clearest method of argument is still verbally, but if you put the two methods together than the argument can truly be powerful.
Bibliography
Blair, J. Anthony. “Argumentation and Advocacy”. River Falls: 1996
Kress, Gunther. “Literacy In The New Media Age”. New York: Routledge, 2003